Primary Logos

Find these logos in Canva: Brand › MARS Wildlife Rescue › Logos. They’re also in the Client Files folder.

Primary Logos

Each logo also has a version with the location “Merville, British Columbia” — default to the version without it unless the location adds meaning. Logos may be shown in any primary brand colour:

Preview colour

Vertical

The icon and logotype stacked vertically. Works best in square or tall spaces — social posts, posters, or centred layouts where the logo should feel balanced and prominent.

With location

Horizontal

The icon and logotype side by side. Best for wide or narrow spaces — website headers, email signatures, or signage where vertical space is limited.

With location

Logotype

The text-only version. Use it when the full logo feels too busy, or when the icon isn’t needed or clashes with other elements. Works well in smaller spaces or for a clean, simple look.

With location

Badge Logos

Full logo versions in a circular format — great for social media, profile photos, and merch like pins or stickers. Choose by tone: full name for clarity, est. for a heritage feel, name & place for context, text-only for minimal layouts.

Double Name

Emphasises the full name for stronger recognition.

Text Only

A simplified version without the icon.

Est. Eagle

The eagle with an established date, for a classic look.

Name & Place

Highlights both the name and the location.

Do use a badge when a circular format fits, and for informal signage, social posts, and merch. Don’t mix multiple badge versions in the same design.

Badge Icons

Simplified brand marks in a circular format — for when the full logo isn’t needed but a recognisable mark still is.

Eagle Only

Visual, icon-based, with no text.

Text Only

Minimal, clean identifier.

Do use an icon where a circular mark fits. Don’t let it replace a primary logo in formal or official signage, announcements, or primary identity graphics — badge icons are secondary marks.

Logo Usage

Do

  • Use the logo in any of the primary brand colours
  • Use the vertical logo when you have more height available
  • Use the horizontal logo when you have more width available
  • Use the logotype when you don’t need the eagle icon
  • Stick to one logo type per design
  • Place logos in clean, open areas — or on a paper-tear swash
  • Keep logos aligned with the layout (left, centre, or right)
  • Leave clear space so the logo isn’t crowded by text or images
  • Size it to be readable, but not overpowering the design
  • Keep it visually separate from busy or competing focal points

Don’t

  • Don’t use light or dark alternative logo colours
  • Don’t mix colours or use any outside the approved palette
  • Don’t change the opacity
  • Don’t place it on busy or low-contrast areas
  • Don’t stretch, distort, crop, or warp it
  • Don’t outline the logo
  • Don’t rotate the logo
  • Don’t tuck it too close to edges, text, or other elements
  • Don’t scale it so small it becomes hard to read
  • Don’t layer logos under text or decorative elements

A few in practice

Leave clear space around it
Keep it on clean, open areas
Don’t place it on busy areas
Don’t rotate it
Don’t change the opacity
Don’t stretch or warp it